NFL and NASCAR Sponsorships Essay -- advertising, finance, sports

AbstractThe National Football League (NFL) and NASCAR thrive on sponsors and offense versa. An NFL game is by far the most watched single game event in the country and gaining popularity exp atomic number 53ntially areawide. Their championship, the Super axial motion, is arguably the most watched television design in that particular year. In NASCAR, the Daytona 500 is their Super Bowl and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced.NFL SponsorshipsSport is iodine of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that tickle our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or assistance a half mask effect may occur. Corporations are always trying to spice up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.I believe all sports are good vehicles or tools to market and advertise, but, none is... ...d July 15, 2009, from www.promomagazine.comRoss, Brian, Chuchmach, Megan, Eslocker, Asa, and Rhee, Joe, (2009, Feb 2). Bailed Out Bank of America Sponsors Super Bowl Fun Fest. Retrieved July 15, 2009, from www.a bcnews.go.comLefton, Terry (2009, Jan 19). NFL close to adding P&G to sponsor list. Retrieved July 15, 2009, from www.sportsbusinessjournal.comBibliographyCotsonika, Nicholas (2009, Jun 9). Sponsor logos may show up on practice jerseys. Retrieved July 15, 2009, from www.freep.comKrantz, Matt (2005, Feb 20). NASCAR sponsorship revs stocks engines. Retrieved July 15, 2009, from www.usatoday.comPaul, Peralte C. (2009, profane 25). AFLAC upgrades its NASCAR sponsorship. Retrieved July 15, 2009, from www.ajc.comAssociated Press, (2009, Jun 2). NASCAR GM Sponsorship Will Continue. Retrieved July 15, 2009, from www.cbsnews.com