Catch it Bin it Kill it Essay Example | Topics and Well Written Essays - 1500 words

Catch it Bin it Kill it - Essay ExampleThe second aspect of NHS, as mentioned earlier, is communicating the job to the public and making sure enough that they are aware of the issue in hand properly. Communicating the problem or increasing awareness becomes extremely critical in situations in which the problem at hand is risky, and taking action is urgent. Not dealing with or not communicating such a problem properly can conduce to creating a hype among the public, and making the people who are not at risk of the problem worry about the problem, too. This is what has been named as the worried well people. Therefore, an cardinal responsibility that government or any other concerned organization has is to communicate properly (House of Lords Select Committee on Communications, 2008-2009). Let the paper scarce see what does communicate properly mean. Firstly, it deals with deciding upon the target grouping or the group with the maximum level of risk. Selecting the right target gro up is critical as the later steps depend upon it. Next step includes a well inquiryed and a well thought-out script or center to be delivered. For this purpose, the organization require to conduct a proper research and collect as much information about the problem in hand as possible. This includes deciding upon the research methodology and making sure that the right people conduct the research. The third important thing is to decide upon the communication channels i.e. deciding upon whether to use T.V., newspapers, pamphlets and so on It is important that the communication channels chosen be relevant with the target group selected. A mismatch in the communication channel and target group would lead to a total failure, as the message would not reach where it is supposed to reach. The last and an equally important thing is collecting feedback on the impaction or effect of the communication made, and taking corrective measures if required. In other words, it includes checking ou t progress of the campaign periodically. Presence of all the above steps is necessary in install to make the communication effective. This paper specifically details the campaign named Catch it, Bin it, Kill it, which was conducted by NHS/Government in order to bring about public awareness about the sudden outbreak of Swine Flu after the first case was diagnosed earlier in 2009 (Jonathan Van-Tam, 2009, p. 189). Swine Flu was thence a new thing therefore, scientists were put to task of doing research as to what causes it and the ways to combat with this virus. After considerable research was done and some antibiotics were identify that would prove helpful in dealing with this virus an awareness campaign was launched towards the end of 2009 with the name Catch it Bin it Kill it This campaign had a well-researched content that included information about swine flu, measures taken by government, protective measures, symptoms of swine flu and ways and importance to keep oneself updated w ith news regarding swine flu (Smith, 2010). This campaign, if seen from a broader perspective, was a winner with some loopholes too that can be pointed out. The main strengths of the campaign included its catchy slogan and its simplicity (Stephenson, 2009, p. 126). The slogan was not only simple, but it was operational at the same time. This is