Financial analysis ( case study ) comparison between two firms Assignment

Financial analysis ( case study ) comparison between two firms - Assignment Example The purpose of financial analysis is therefore spread among the users of financial statements who have defined reasons for accessing the statements. For example, to determine the firms’ ability to pay bills or debts, use of assets efficiently, dividends per the share and the profits gained from its business. This paper hence seeks to give a detailed strategic review and financial analysis of two organizations: Morrison and Target. The purpose of financial analysis is significant and pivotal to the mentioned users of financial statements: it helps the stakeholders such as investors with the provision of more detailed information on the businesses of the company. the information from financial analysis can be used to determines the profitability of a firm and investors may derive conclusions as to whether to invest in such firms or not. The analysis of financial statements is useful to one and every stakeholders such as the employees, managers, creditors and suppliers, governmen t agents, researchers, customers, lenders and financial analysts. This is so as financial analysis result reflects the trends of the financial growth of the firm and this motivates them in strengthening their relationship with the firm. ... On the other hand, the vertical analysis is the analysis carried out on the balance sheet and the profit and loss account. The figures in the statements on the vertical analysis are calculated as the percentages of the totaled amount. Ratio analysis will be used to interpret the financial conditions and to examine the past and present performance as well as the strength and weaknesses of the firms. Background A strategic review of the firms Morrison Plc has various core competencies in the industry. Some of the core competencies from which the firm derives competitive advantage include: production of various forms of pastry and proprietary recipes; production of seafood, enrobe meat, vegetables and sauce in pastry that are carried out in facilities inspected by the government; producing sauces and fillings in house; and manufacturing of products with combinations of starch with vegetables, protein and sauce. In the industry, Morrison firm has expertise in categories such as: pastry e nrobed products like puff pastry, portable pastry like sweet and savoury snacks, short crust pastry baked or unbaked, and dinners or bowls such as family entrees and pasta entrees (Morison, 2009). In the industry by market share, Morrison is the fourth largest grocery. They offer freshest food and ingredients to their customers. This promotes marketing issues in the industry which has been implemented in marketing mix and brings a feeling of belonging into real market environment by the customer. In the industry, Morrison focuses on the corporate social responsibility strategy which is an extension to their vision, to be the food specialist for everyone. Morrison also owns 13